Business Documentation
Product Vision & Market
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Auto Glass is a full-stack field service management platform purpose-built for the automotive glass repair and replacement industry — the only industry where a $450 windshield can contain a $1,200 ADAS camera system that governs lane departure warnings, automatic emergency braking, and adaptive cruise control.
Market Opportunity: The US auto glass market is valued at $8.7 billion annually (2024), growing at 6.2% CAGR driven by increasing ADAS adoption (projected 90% of new vehicles by 2030) and rising insurance glass coverage penetration.
Market Segments
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User Personas & Ecosystem
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Value Propositions by Persona
| Persona | Pain Points (Before) | Value Delivered (After) |
|---|---|---|
| Retail Customer | Phone tag, unclear pricing, no ETA, cash-only, no ADAS awareness | Instant online quote in 90 seconds, real-time tech ETA, digital invoice, ADAS calibration included |
| Fleet Manager | Manual PO management, multi-vendor coordination, inconsistent pricing | Single vendor portal, consolidated billing, fleet-wide analytics, priority scheduling |
| Insurance Adjuster | Manual assignment, slow claim cycle, paper invoicing, 15-day payment terms | API-based assignment, EDI 837P claims, digital work order proof, 5-day payment cycle |
| Field Technician | Paper work orders, no route optimization, manual parts lookup, delayed payment | Optimized route, digital checklists, barcode parts scanner, same-week pay via Stripe Connect |
| Dispatcher | Spreadsheet scheduling, phone-based job updates, no live map visibility | Real-time dispatch map, drag-and-drop reassignment, automated SMS alerts, technician GPS tracking |
Strategic Differentiators
- ADAS-First Design — The only platform that automatically detects ADAS glass features via VIN and includes calibration scheduling in every quote.
- Insurance EDI Integration — Direct EDI 837P submission to 15+ insurance networks eliminates manual billing and reduces claim cycle from 30 days to 5 days.
- Mobile-Native Technician App — Full offline-capable React Native app; technicians can complete work orders in dead-zone areas and sync on connectivity.
- Lifetime Workmanship Warranty — Backed by AGSC certification standards; digitally tracked per VIN.
- Real-Time Transparency — Customer live-tracks technician GPS and receives automated ETAs and status updates, reducing inbound support calls by 60%.
Competitive Landscape
| Capability | Auto Glass Platform | Safelite | Local Shops | Generic FSM Software |
|---|---|---|---|---|
| Instant Online Quote | ✅ < 90 seconds | ✅ | ❌ | ❌ |
| ADAS Auto-Detection via VIN | ✅ Automatic | ⚠️ Manual | ❌ | ❌ |
| Insurance EDI Direct | ✅ 15+ networks | ✅ (proprietary) | ❌ | ❌ |
| Real-time GPS Tracking | ✅ | ✅ | ❌ | ⚠️ Add-on |
| Fleet B2B Portal | ✅ | ✅ | ❌ | ⚠️ Generic |
| Technician Mobile App | ✅ Native + Offline | ✅ Proprietary | ❌ | ⚠️ Web only |
| White-label for Partners | ✅ Planned v2 | ❌ | ❌ | ⚠️ Limited |